Gold for Direction for Ciclope Africa 2022 and Gold Cannes Lions 2022 Winner

Jeana Theron brings an enigmatic and heart felt vision to her work. An artist at heart, she studied Fine Arts at Wits University where she began dabbling with Video Art. Realising the power of directing, her next step was to work her way through the Film Industry, starting initially as a Creative Researcher at Velocity Films. She made her own luck begging, borrowing and stealing to make her first ad “Project Literacy” which came third at the Cannes YDA. 

She has relentlessly studied screen writing and directing actors in order to hone in her storytelling and performance skills. This, along with her on the job training and artistic background means she brings a strong aesthetic style and artistic beauty to the art of film, making her a well-rounded director. She is able to tell a story with performance, beautifully; or simply to create unique moving pictures.

 As a director, Jeana has directed numerous campaigns for diverse companies and genres such as J&B, KFC, Toyota, Hyundai, Environ, Scottish Leader, MTN, Jo’Burg Ballet, MSF, and Liberty and has made digital content, Fashion Films, music videos, doccies and webfilms. Jeana has won armfuls of awards, most recently a Best Director for under 90 seconds for “Bride Armour”, the Loerie Grand Prix 2020 for “16 Days of Light” for First For Women which was also shortlisted for the Cannes Glass Lion, and notably Gold and Silver Lions at Cannes 2018, for Episode 1 and 8 of Jo’Burg Ballet’s #BreakingBallet.