CRIC  were born and raised in Italy. In the last few years they have won three Cannes Lions. They studied literature, philosophy and art, the basis of their style. They like to say that aesthetic realism is their trademark. What that means is the continuous search for the perfect balance between aesthetic harmony and sincere realism of narration. They love to observe reality and just be inspired, using almost always natural light, asking the most from the actors, spending the right amount of time in preparation and being surrounded by great professionals. Generally they have a simple and basic rule: No fancy tricks.