Lee Ford conquered the advertising industry as a creative director, working at some of the world's biggest and best ad agencies on award winning campaigns for brands including Volkswagen, Ford, adidas, Electronic Arts, BMW, Guinness among many others. He made the break into directing after returning to London from Amsterdam. His first gig, a trip to the Arctic Circle to shoot one of BBC Top Gear's most ambitious to date cross continent races set the tone for his epic work as a commercials director, particularly with automotive and sports brands. His instantly identifiable cinematic visual style is no doubt a result of his lifelong obsession with movies. Directing his own, an "eco-creature-feature" which he has also written, is next on the list.