Adu Lalouschek is a London based director driven by real life stories and factual entertainment that is every bit as compelling as it is entertaining. 

Previously a Creative Director at UK based travel company Culture Trip, Adu is no stranger to telling stories about people from different parts of the world, as well as stories that highlight and celebrate key cultural differences across various countries and communities.

He achieves warmth, candidness, and authentic humour through his directorial style and as a result, he’s worked all over the globe with brands such as Google, GoPro, Corona, and Talisker Whiskey. Some of his recent work includes Outsiders, a three-part series in collaboration with the BBC that focuses on diversity, access, and inclusion in the UK outdoors community. In 2023 he also shot a stunning campaign for Samsung, shot deep within the Amazon Rainforest alongside an indigenous community called the Tururukari-Uka. This film focuses on how indigenous groups from across the Amazon are now actively using technology as a tool to stop illegal deforestation and to promote awareness of issues that are affecting their culture and community on a daily basis.